About Performance Associates
Performance Associates mission is to help business owners and managers attract qualified prospects to their business and convert those prospects into lifelong clients in a way that creates wealth and happiness.
Success depends on embracing three critical values. Integrity in quality of products and services offered to clients. Balance between the share of company profits taken out to satisfy pesonal needs today and the share of profits retained to meet the business needs for future growth and development. Balance also in the owner's personal life between the amount of time and attention devoted to business activities and the amount devoted to family, community, personal growth, and relaxation. And finally Trust, as shown by how clients, employees, vendors, and others are treated with mutual respect and confidence.
Performance Associates offers business consultative services, advisory services, and publication products to help its clients apply these values in practical and productive ways to their business. An unusual and timely book--The Wealthy Shepherd: A Story about Using Intregity, Balance, and Trust to Succeed in Business--tells in fascinating and meaningful allegory how business owners and managers can use integrity, balance, and trust to gain both business wealth and personal happiness. The book is available at www.thewealthyshepherd.com. or by simply clicking on the Order Now button.
For descriptions of consultative, advisory, and related services provided by Performance Associates go to navigation tab Services.
Mark Schaffner--
Mark is President and CEO of Performance Associates and has wide experience with business leaders, firms, and operations. He not only directs the consultative, advisory, and publication services of Performance Associates but also is an active participant in these services. He is author of the powerful business allegory,The Wealthy Shepherd: A Story about Using Integrity, Balance, and Trust to Succeed in Business, and other business materials.
For a decade, he was President and CEO of The Ben Craig Center, the non-profit business incubator associated with The University of North Carolina at Charlotte. The Center is committed to helping entrepreneurs develop their small businesses into economic leaders of the region.
Before becoming head of the Ben Craig Center Mark served in ownership and leadership positions in several high-growth and high-technology companies providing him with firsthand experience facing the many challenges, problems, and solutions associated with starting and growing small businesses.
During 20 years, he has studied, advised, or observed some 300 business leaders--including more than 40 self-made millionaires.
The early-stage entrepreneurs and business owners he has advised have raised more than $150 million in venture capital and created more than 1,200 new jobs. He also has had the unique opportunity to discern the practices and insights of some of Charlotte's most successful entrepreneurs and financiers.
Mark's prior business experiences include Vice President of Sales and Marketing for LEAD Technologies. He also served as Chief Operating Officer for Handshaw and Associates, during which time the company tripled in size and was twice named to the Business Journal's "Fast Fifty." He later established his own successsful business and served as its President and CEO.
In addition to his current responsibilities as President and CEO of Performance Associates, he is an active participant in several business and community service agencies and is a frequent speaker at business related meetings and training sesssions.
He received the B.A. in Business Administration from Bowling Green State University and an M.B.A. from the University of North Carolina at Charlotte.
